Quiz 2: Prepare Marketing Plan

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Question 1 of 5

1. Question
1. What is Marketing Funnel?
- A. Ways of breaking down the customer journey all the way from the “awareness” stage (when they first learn about your business) to the “purchase” stage.
- B. Steps of mapping the customer journey to purchase.
- C. Method of understanding consumer psyche to purchase items or services.
- D. All of the above.
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Question 2 of 5

2. Question
2. Below are the ways to improve your Marketing Plan, except…
- A. Build Targeted Audience
- B. Utilize Social Media
- C. Focus on Top Customers
- D. Focus on the Media channel rather than Communication Goal
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Question 3 of 5

3. Question
3. What is Marketing Plan?
- A. Document that outlines your marketing strategy for future marketing effort.
- B. Document that outlines your digital marketing strategy only.
- C. Documents that outlines your traditional marketing strategy only.
- D. Documents that outlines a brief descriptions on your marketing strategy as well your marketing budget.
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Question 4 of 5

4. Question
4. What is the difference between Marketing plan and Marketing Funnel?
- A. Marketing plan is a details about the overall marketing strategy while Marketing Funnel is a focusing on consumer journey towards purchase action.
- B. Marketing Plan include budget proposal while Marketing Funnel do not.
- C. Marketing Plan is to communicate the plan effort to internal and external stakeholders while Marketing Funnel is a plan references on the upcoming strategies.
- D. All of the above.
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Question 5 of 5

5. Question
5. Below are the significant content of Marketing Plan except…
- A. Executive Summary
- B. Budget Proposal
- C. Final draft of Creative Proposal
- D. Marketing Funnel
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Quiz 2: Prepare Marketing Plan

Quiz 2: Prepare Marketing Plan

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